Clearly communicate

reach your audiences

I can help you translate complex topics into digestible messaging to build trust, transform mindsets, and compel action. With a lens focused on accuracy and equity, your organization can tell engaging stories.Services include:

  • Strategic communications planning: Align messaging, audiences, and tactics to achieve clear outcomes.

  • Narrative development and reframing: Turn complex issues into compelling stories that build understanding and support.

  • Storytelling and branding: Share the stories that resonate with the audiences you are trying to reach.

  • Content strategy: Identify the channels and content to reach new audiences.

  • Media strategy and outreach: Build a strong media presence with clarity and consistency.

  • Community-centered engagement: Use tailored, inclusive approaches that meet people where they are and foster trust.

Let's connect to make it happen

Capture your values and create messaging that lands. In today's ever-changing media environment, clarity is essential. Start a dialogue and not a debateI have 15+ years of experience helping organizations connect with diverse audiences. My experience spans sectors such as health and public health, equity and economics, and tech and philanthropy.From leading standout media outreach to driving high-impact advocacy and marketing campaigns, I'm driven by delivering measurable results. Ready to communicate with purpose and power? Let’s connect.

services

Here’s what I can help with:Communications and content strategy that drives action.Messaging that reflects your values.Words that deliver impact across owned channels and earned media.

communications and messaging strategy

  • Narrative and communications strategies: Access customized plans to align messaging with organizational goals.

  • Project management: Gain support for multiphase campaigns to ensure seamless execution and measurable outcomes.

  • Thought leadership: Development of articles, op-eds, and white papers that position your organization as a trusted source of accurate and innovative information.

Storytelling and writing

  • Writing and editing: Clear, compelling content crafted to reflect your organization's vision and voice.

  • Content creation: From concept to publication, blogs, articles, reports, newsletters, and more to engage your audience.

  • Publications management: The end-to-end production of impactful reports, white papers, case studies'

digital marketing and branded outreach

  • SEO strategies: Optimize your content to reach a wider and more engaged audience and improve search engine rankings.

  • Multichannel content: Cut through the noise with tailored messaging for organic and paid social media, video scripts, advertising campaigns, and landing pages.

  • Email marketing: Craft compelling campaigns to nurture relationships and drive action.

Media relations and public engagement

  • Media relations: Build awareness by securing media coverage that highlights your work and mission through carefully considered campaigns.

  • Media training: Gain precise and straightforward briefing and key messaging notes. Prepare your team to confidently handle media interviews and press events.

  • Public engagement and knowledge Translation: Create effective messages and touchpoints to reach more people in meaningful ways.

  • Event coordination: Access seamless event prep including speaker briefings and prep.

Results of campaigns and strategies have included:

Content & SEO Strategy

  • Creating a communications strategy for educating and informing the public around Indigenous Treaty, with best practices for reaching diverse audiences.

  • Creating content to translate research on Canadian generosity and charitable giving patterns for a broad audience for the start-up Charitable Impact, resulting in coverage in the CBC news.

  • Building high-performing content series and e-newsletters on philanthropy and charitable giving (with open rates often at 50% of subscribers)

  • Creating a video campaign with broad organic reach for a foremost Canadian research organization, the BC Centre for Excellence in HIV/AIDS. A series I produced and scripted in honour of World AIDS Day received nearly 40K organic views.

Media Relations & Thought Leadership

  • Placing op-eds and thought leadership articles in major news dailies (e.g., The Globe and Mail, The Vancouver Sun, The Conversation)

  • Successfully placing stories on continued HIV stigma in the news, during a time of decreased public attention

  • Translating complex scientific research on HIV mutation into a news story for mainstream news

  • Doubling major media mentions for a leading think tank on women's equity

  • Translating key data on the gender wage gap into news articles

Event coordination

  • Organized and led 2025 event to build city engagement in Vancouver featuring a local business improvement association

  • Supporting the coordination of key government speakers for the 2025 Mitacs Innovation Awards at the National Arts Centre in Ottawa.

  • Organized and hosted several events in Vancouver for the local communications community

Hi! My name is Caroline and it rhymes with "lean." Growing up, I went to French school in North Vancouver. I studied journalism at Carleton University and have a master in publishing from Simon Fraser University and a master in public administration from University of Victoria.My work journey spans from Washington, DC, to Vancouver. I’ve worked with nonprofits focused on sustainability, public health, women’s equity, human rights, and scientific research, as well as companies in the fintech and telehealth industries.Learning and volunteering are constants for me. I have taught English to new immigrants, facilitated yoga classes for underserved communities, and created campaigns for emerging organizations. Currently, I serve on the board of Co.ERASGA, a local dance company and incubator for new talent.I am grateful to live, work, and play on the unceded territory of the Musqueam, Squamish, and Tsleil-Waututh First Nations. In my free time, I like to explore local attractions, get out hiking, and practice dance and yoga.Moving helps me think so if you are interested in a walking meeting, I am here for it!

As much as I take results seriously, your overall experience is important. Listening and learning is the first part of the process. I can't wait to connect on the biggest ambitions for your company or organization.Got a writing or communications project you need a hand with? Not sure how to create an actionable outreach strategy? Share your goals so we can find how to get there. Reach out today for a free consultation.